Marcel de Botton

Logoplaste’s Founder

Marcel arrived in Portugal in 1940. For many years, he owned one of the largest plastic factories in the greater Lisbon area. But in 1974, in the aftermath of the democratic revolution, things changed dramatically. 

One of the biggest changes: companies could no longer be privately owned.  Marcel sold the company - for only 1 dollar! - to his former employees.

In 1976 he started all over again, doing what he loved most: rigid plastic packaging. This time, though, Marcel wanted to do things differently and started dreaming of a totally new business model - small manufacturing plants inside the client’s factory. 

Marcel's Wall to Wall, embedded manufacturing grew rapidly because it improved product delivery and reduced costs. It didn't hurt that Marcel insisted on excellent customer service. Today, our Wall to Wall plants are designed and built exclusively for the clients’ needs. A modern Logoplaste factory is truly a tailor-made plant.

Showing an unparallel vision he decided, back in 1991, to dedicate all his time to probono activities to create a better and more sustainable world, asking Filipe to take over the management of Logoplaste.

In 1994 he was named Commander of the Portuguese industry. He was the founder of Sociedade Ponto Verde, an organization established in 1996, promoting and managing packaging recycling; he was also the founder of APIP (Portuguese national converters plastic association) 1990, and the EuPC (European Plastic converters) in 1994.

In 2017 the Society of Plastics Engineers (SPE) awarded Logoplaste’s Founder with the prestigious “Lifetime Achievement Award” at their annual conference in Chicago.

Marcel wanted to do things differently.
And he did.


His commitment to the company he founded and its team was absolute, bringing out the very best in every person. He had a passion for excellence and his devotion to client satisfaction was exactly the same as his engagement to the environmental causes.

Booker T. Washington quote applies to Marcel:

“The older I grow, the more I am convinced that there is no education which one can get from books and costly apparatus that is equal to that which can be gotten from contact with great men and women.”

If you were to ask Marcel de Botton for his secret, he would say “never stop” and he never did, stop creating, innovating, and chasing his ideals.

We are all honored to have met him and learned from him. 

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